Journal / The benefits of CGI

The benefits of CGI in Interior Design

Computer generated imagery (CGI) has become increasingly valuable in the field of interior design, offering numerous benefits to both designers and clients. Here are some of the key advantages:

Visualisation: Accurately see the final design with realistic colors, textures, and lighting.

Efficiency: Saves time and costs by eliminating the need for physical prototypes.

Communication: Clients understand designs better, aiding collaboration and reducing misunderstandings.

Flexibility: Easily experiment with various designs, materials, and layouts.

Marketing: Great for showcasing designs in brochures, websites, and presentations.

Remote Work: Facilitates collaboration from anywhere and enables accessibility for all.

Sustainability: Reduces waste by eliminating physical prototypes and supports energy-efficient design simulations.

CGI enhances interior design by offering realistic visuals, cost savings, improved communication, design flexibility, marketing tools, remote collaboration, and sustainability.

Working across the architectural, interior and marine sectors we deliver compelling CGI for marketing, communication and planning purposes. We can help to position, promote and raise the profile of a development or project; support design concept and evolution; visualise a proposal in order to secure planning permission or gain customer approval; assist in marketing and selling off-plan.